With Clickability, Interface marketers cut their time-to-publish from two days to just two minutes
AUSTIN, Texas, Aug 06, 2014 — Upland Software, Inc. , a leader in cloud-based Enterprise Work Management applications, announced today that Interface, one of the world’s largest designers and makers of carpet tile, boosted productivity and improved website results after deploying Clickability , Upland’s SaaS Web Content Management (WCM) platform.
By streamlining its content management and publishing processes with Clickability, Interface marketers cut the time it took to publish content to the Interface website from two days to just two minutes. Within one month of Clickability powering its new website, Interface’s number of daily site visitors doubled, and the company expects its visitor base to continue to grow.
“With Clickability, our marketers finally have the flexibility they need to deliver a digital experience that truly embodies the Interface brand,” said Santosh Soni, Sr. Manager IT Application Development, Interface. “The Clickability team took the time to understand what our business needed and worked with us to ensure a seamless process of integrating Clickability with our other systems. They listened to us, were professional at every step, and were incredibly helpful. Clickability’s approach ensured us that they were a partner dedicated to helping us succeed.”
Founded in 1973 and headquartered in Atlanta, Interface is one of the world’s largest manufacturers of commercial carpet tile and is an industry leader in environmental sustainability. Today Interface sells its products in more than 100 countries and operates manufacturing facilities on four continents.
When Interface decided to redesign its website, its top priority was to find a WCM platform that could support the evolution of its brand and its plans for further expansion throughout Europe and Asia. After evaluating several WCM vendors, Interface chose Clickability for the following capabilities:
- Easy to use for non-technical marketers: Interface’s marketers can now quickly publish content without any reliance on their IT team, giving them more control than they’ve ever had over web content and presentation
- Globalization: Clickability’s multi-site management and translation workflow capabilities make it easy for marketing to publish more languages and sites – critical as Interface.com moves from five languages to 20 and expands its global presence to additional countries throughout Europe and Asia over the next two years
- Seamless Integration: Interface easily integrated web content from Clickability into its enterprise search system, and also integrated Clickability with its existing ecommerce and video management systems – this allowed Interface’s marketing team to own the marketing content within the website’s commerce section and easily combine video and web content into a single content workflow
- Partnership: Interface saw the Clickability team as a true partner, stating that within five hours, the team understood Interface’s vision and had a two year plan in place for website globalization
“Interface’s goal was to deploy a new website that reflected Interface as the leading design company it is. This meant giving their marketers more control over web content and presentation, and as a 100% SaaS WCM platform, Clickability is the best solution to enable this,” said Noah Logan, General Manager, Clickability. “We’re thrilled to have helped them achieve such quick success and are excited to see even more great results as the company expands its website globally.”