How marketers and publishers can audit, optimize, and strengthen their email programs.

As AI‑driven discovery grows and Google Zero looms, one channel becomes more valuable than ever: email. It’s the channel you own, control, and can continually optimize – but only if your program is built on strong foundations and kept audit‑ready.

This webinar shows email marketers and publishers exactly how to audit and optimize their strategy, ensuring every campaign is resilient, high‑performing, and protected against shifts in search and discovery. You’ll learn where to look, what to fix, and how to upgrade your program so it’s ready for whatever the AI‑powered future brings.

What You’ll Learn

✔ Strengthen Your Foundation

Audit the essentials that determine whether your campaigns succeed:

• List quality & hygiene
• Deliverability and inbox placement fundamentals
• Consent, compliance, and data readiness

✔ Build a Smarter, More Insight‑Driven Program

Learn how to use the data you already have to improve relevance and performance:

• Preference‑center optimization
• Segmentation built on reliable behavioural signals (not opens)
• Personalization that genuinely improves engagement

✔ Improve Experience & Accessibility

Audit the parts of your program that directly impact subscriber satisfaction:

• Accessibility standards and best practices
• Template and design performance
• Mobile‑first layouts that ensure consistency across devices

✔ Optimize the Journeys That Matter

Ensure your automations and lifecycle flows are still fit for purpose:

• Journeys that match real behaviour today
• Customer flows that adapt to engagement, not unreliable opens
• Key triggers and touchpoints every marketer should re‑evaluate