Blog

Using your Time Wisely at Major Martech Exhibitions

So, you’ve signed up to an industry-wide event. Now it’s time to...

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Our First Breakfast Seminar of 2019: Co-Op and IBC Excel at Personalization and Automation

Welcoming delegates with fresh coffee and a plateful of hot bacon rolls...

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Why and How to Optimize Your Emails for Small Screen

Optimization isn’t just device-specific, either: as well as desktop, smartphone, and tablet,...

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How to Align your Email Marketing and Social Media Campaigns

In this mini-series, I will be considering how to use email marketing...

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Tech Talk: Kinetic Elements and Hotspots in our 2018 Holiday Email

Following last year’s success with kinetic elements, we wanted to take an even bigger...

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First-Person Marketing helps you Boost Demand Creation

As a marketer, your job is to find and nurture a steady...

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How do you Resolve Deliverability Problems? With the Right Customer Experience.

From minute one, the better you treat your potential customers and the...

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“Oops, you forgot something!” How Effective are Abandoned Cart Emails?

Whether you’re a self-confessed shopaholic or merely online window shopping, I can...

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Growing your Lists with a Cross-Channel Approach – Your Next Steps

While it is hard to say how much data was actually lost,...

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