In 2018, 281 billion emails were sent every day.
It shouldn’t surprise you, therefore, that we’re really proud of our clients and how their emails stand out and perform in a crowded inbox. We’ve been showing you our favorite emails each month (although we liked more, we had to choose just one). But now, you’ve got the option to vote for your favorite as Campaign of the Year 2018.
Because we’re not expecting you to remember them all, here is a summary of each Campaign of the Month winner, after which you’ll be able to vote for your chosen overall winning campaign. But hurry up: you have until midnight, January 18th to cast your vote.
Voting is now closed.
JANUARY
BIC Graphic’s newsletter boasts impressive open rates
Brand:
BIC Graphic USA
Campaign creation by:
Brittany Howard
54% OR | 20% CTOR
FEBRUARY
Museum Selection celebrates longer-term customer loyalty
Brand:
Museum Selection (Ardington Ltd)
Campaign creation by:
Beth Roach
41% OR | 15% CTOR
MARCH
SMA celebrates mothers with integrated email and social campaign
Brand:
SMA
Agency:
Blueberry Wave
Campaign creation by:
Ogilvy and Blueberry Wave
38% OR | 5.8% CTOR
APRIL
Using emails as eTickets proves advantageous for RCM Annual Midwifery Awards attendees
Brand:
The Royal College of Midwives
Agency:
Redactive
Campaign creation by:
Fay Rayner
53% OR | 52% CTOR
MAY
Historic England uses smart automation to re-engage contacts and support GDPR compliance
Brand:
Historic England
Campaign creation by:
Marina Nenadic
47% OR | 35% CTOR
JUNE
Frontier Developments achieves 53% click-to-open rate in their pre-launch campaign
Brand:
Frontier Developments
Campaign creation by:
Sophia George
47% OR | 53% CTOR
JULY
Kano achieves 16% average click-to-open rate with their cross-channel pre-launch strategy
Brand:
Kano Computing Ltd
Campaign creation by:
Georgie Ma
22% OR | 16% CTOR
AUGUST
The National Garden Scheme activates 15,215 subscribers with a re-engagement campaign
Brand:
The National Garden Scheme
Campaign creation by:
Jo McGowan
59% OR
SEPTEMBER
Fortnum & Mason keep subscribers sweet with ambitious cross-channel campaign
Brand:
Fortnum & Mason
Campaign creation by:
Bimal Tailor
35% OR | 98% Deliverability
OCTOBER
GE Appliances nurture brand loyalty with seasonal campaign
Brand:
GE Appliances
Campaign creation by:
Emily Wheeler
13% CTOR | 20% OR
NOVEMBER
20% off everything
Brand:
Webtogs (Internet Fusion Ltd)
Campaign creation by:
Lee Newton, Rachel Cooke, and Jamie Craw
24% OR | 14% CTOR
DECEMBER
Five days of free Christmas gifts starts… NOW!
Brand:
University of Birmingham | Conferences and Events
Campaign creation by:
Kat Warder, Susie Day, Michelle Lane, and Steven Bister
52% OR | 85% CTOR