Email marketing testing and optimization
Drive great results using our multivariant testing tools and more. Ensure your campaign decisions are data-driven and increase engagement as a result.
Deploy split tests with any number of variants, from subject lines to image content and personalization options.
Check your campaign’s content and functions by sending yourself or your team a test email. You can even split test an automated program across different paths.
Our built-in Litmus functionality lets you see how the most popular email clients display your campaign on web or mobile.
“The APB has revolutionised how we manage our automated sequences. It’s now easy for us to see in one place how our programs are structured, and it takes just seconds to make changes to the format of them. This is crucial, as it enables us to test different variations of communications to see what works best.”
– Stephen Burridge | Head of Marketing Communications & Engagement team, Incisive Media
Display your spam score and receive information to help ensure your messages do not get caught in recipients’ spam filters.
Optimize for Mobile
Test within the platform before you send to ensure your emails are rendering well on mobile.
Learn From Your Data
Combine our testing and reporting tools to ensure you are delivering the right content to the right contact.