Campaign of the Month

Creating a branded and mobile-friendly template helps Minto Communities Canada engage with their prospects

Brand: Minto Communities Canada
Designed and developed by: Montana Steele

Campaign details

Subject line: Don’t Forget to RSVP for the New Release at Glen Agar!
38% open rate
3% uplift in click-to-open rates


What data was used?

Contacts who had registered for information on Minto Communities Canada’s Glen Agar community.


  • Encourage subscribers to attend a sales event and potentially purchase a new home

What makes this a performing campaign?

Email campaigns from the Property and Real Estate industry are not particularly known for being exciting or modern, often favouring a simpler style. Minto Communities Canada, a leading home builder in the Greater Toronto Area went one step further.

Moving away from the typical property and real estate industry emails, Minto Communities Canada designed a fully-branded, modern email campaign. The banner image, a tartan pattern design, is in line with the name of the community (in Scotland a ‘glen’ is a ‘narrow valley’).

However, what really differentiates this campaign is the balance between image and text, the readable copy, the colour scheme and the strong visuals. This campaign has a well thought through messaging structure where the details, benefits and incentives included are clear but not overwhelming. Additionally, the call to action (CTA) button is clear and well placed.

The results

This campaign has seen huge engagement with a 38% open rate. The mobile-friendly designed email has also seen a 3% uplift in click-through-open rates (CTOR) compared to previous campaigns of the same nature.

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