2015 Subject Line Analysis Report

Improve your subject lines like never before

Following on from our wildly popular report in 2013, in this year’s edition we’ve taken things to the next level. We’ve looked at more than 3 billion emails, and picked over 300 keywords across four industries:

1. Retail & B2C
2. Conferences & Events
3. Media & Publishing
4. B2B, Professional Services & Financial

Because your subject line is the key way to get your brand in front of your customers. Your subject lines deserve lots of attention, and this report will be your guide to optimizing them. You’ll learn what words cause higher open rates, and which ones cause more unsubscribes.