How marketers and publishers can protect reach, revenue, and visibility as AI‑driven discovery evolves.
As AI‑driven discovery grows and Google Zero looms, one channel becomes more valuable than ever: email. It’s the channel you own, control, and can continually optimize – but only if your program is built on strong foundations and kept audit‑ready.
This webinar shows email marketers and publishers exactly how to audit and optimize their strategy, ensuring every campaign is resilient, high‑performing, and protected against shifts in search and discovery. You’ll learn where to look, what to fix, and how to upgrade your program so it’s ready for whatever the AI‑powered future brings.
What You’ll Learn
✔ Strengthen Your Foundation: Audit the essentials that determine whether your campaigns succeed
✔ Build a Smarter, More Insight‑Driven Program: Learn how to use the data you already have to improve relevance and performance
✔ Improve Experience & Accessibility: Audit the parts of your program that directly impact subscriber satisfaction
✔ Optimize the Journeys That Matter: Ensure your automations and lifecycle flows are still fit for purpose
Register now
Register now
All fields are required.
Why This Matters
If AI begins replacing traditional search results, your direct audience becomes your greatest strategic asset. A well‑audited, well‑optimized email program ensures you don’t lose reach, revenue, or visibility — regardless of how discovery changes.
This webinar gives you the tools to tighten your program, close performance gaps, and strengthen the channel you control.
Who Should Attend?
Perfect for:
- Email marketers
- Newsletter editors and teams
- Digital publishers
- Audience development managers
- Content and lifecycle strategists
- Marketing leaders preparing for an AI‑shaped future
Your Hosts
Your Hosts
John W. Hayes
John W. Hayes
Product Marketing Manager, Upland Adestra
Product Marketing Manager, Upland Adestra
Chris Owen
Chris Owen
VP, Customer Operations, Upland Adestra
VP, Customer Operations, Upland Adestra
Save Your Seat
Save Your Seat
Don’t wait for disruption. Audit and optimize your email strategy now and build a program that thrives, no matter what AI changes next.