Campaign of the Year – What Makes a Winner?
Adestra recently awarded Campaign of Year 2018 to SMA for a fantastic...
Email and Content Marketing Make Powerful Allies
Rather than seeing them as opposing digital disciplines or channels, digital marketers...
Email and Content Marketing – How to Choose the Most Effective Tactics?
When looking at the most effective channels for broadcasting content, the top...
Enabling Smarter Engagement through Personalized Proactive Communication
As these end-customers become more discerning and better informed, their demands are...
Upland Adestra Wins Another Silver in 2019 Stevie® Awards for Sales and Customer Service
The Stevie Awards for Sales & Customer Service are the world’s top...
Top 10 Email Clients in March 2019
Wondering how many people are opening their emails on mobile, desktop or...
Using your Time Wisely at Major Martech Exhibitions
So, you’ve signed up to an industry-wide event. Now it’s time to...
Our First Breakfast Seminar of 2019: Co-Op and IBC Excel at Personalization and Automation
Welcoming delegates with fresh coffee and a plateful of hot bacon rolls...
Campaign of the Month
Penguin Random House use advanced segmentation to create highly targeted Valentine’s Day campaign
This highly targeted campaign achieved an impressive 55% open rate.