2017 Email Marketing Industry Census – Key Sector Report
Over the past 11 years that we’ve been producing the Email Marketing Industry Census with Econsultancy, we’ve seen the marketing technology landscape expand exponentially. It’s become obvious that the complexity of the digital marketing industry is starting to take its toll on marketers. The results of this year’s survey support the view that marketers need guidance and clarity to navigate today’s landscape.
This sector study drills down into the Email Census to make it more useful for marketers as actionable data. It enables marketers to not only benchmark themselves against their peers, but to also see which sectors are using different tactics and strategies and what the outcomes are.