2017 State of Marketing Automation
Benchmarks for Success
Marketing Automation refers to software applications designed to streamline repetitive marketing tasks. The technology has become ubiquitous across most industries.
But what marketing automation strategies are achieving success for best-in-class companies? To find out, Adestra in partnership with Ascend2, fielded the State of Marketing Automation survey. This report exclusively represents the 70 companies completing the survey that described their marketing automation strategy as very successful, or best-in-class, in comparison to their competitors.
Use this study to assess your own automation portfolio, to understand what works and what doesn’t.