2018 Email Marketing Industry Census

For the past 12 years, we’ve worked in partnership with Econsultancy to create our annual Email Marketing Industry Census. This report presents the findings of an online survey in which 700 marketers participated, and contains the analysis of the survey data as well as a comparison with results from previous years. This piece of research also gathers information and opinions from marketers representing a wide range of industries.

Looking at the role of artificial intelligence, the reasons why personalization continues to be a frustrating point for many marketers, and what sectors are most affected by GDPR, this study aims to provide in-depth knowledge about the state of the email marketing industry as well as the overall digital marketing landscape. Highlights include:

• Marketing Automation
• Personalization
• Optimization for different devices
• The future of email marketing: predictive intelligence solutions (AI), data law changes (GDPR), animated or interactive modules on emails.

Produced in association with: