Improving Engagement 2018

Getting the best out of your email marketing

Email consistently tops the charts in terms of marketing Return on Investment, and remains an invaluable channel to engage with customers on a one-to-one basis. The development over the past few years of increasingly sophisticated tools and techniques to intelligently segment, personalize, and automate email communications has brought with it enormous potential. Brands can now reach out and engage their entire customer base with truly relevant content on an individual basis, an approach we term ‘First-Person Marketing’.

In line with this, we are pleased to share this Smart Insights report with you, providing some understanding of the challenges marketers face and giving practical recommendations for how to drive your customer engagement in 2018.