The State of Digital Personalization in 2016
This report focuses on the use and effects of personalization in email and across the marketing mix
As today’s marketers are under increasing pressure to capture the attention of an ever more demanding audience, we wanted to focus the study specifically on the use and effects of personalization in email and across the marketing mix.
In collaboration with the IDM, this report delves into three areas:
- Email Marketing and Personalisation
- Marketing Channels and Personalisation
- Data Management Practices in Email Marketing
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