Black Friday has evolved into a global revenue engine, creating a massive opportunity to capture online demand ahead of the Christmas season. With 2024 delivering the biggest online Black Friday to date and digital sales climbing 10.2% year over year, competition for 2025 will be even more intense. Brands that want to win need email strategies built for visibility, engagement, and conversion.
This expert‑led webinar breaks down how to build high‑performing Black Friday email campaigns that stand out in crowded inboxes, drive qualified traffic, and turn shoppers into buyers.
What You’ll Learn:
Proven email strategies that consistently boost Black Friday performance
Timing tactics that increase visibility and create urgency
Segmentation and personalization approaches that lift engagement
Deliverability best practices to keep messages in the inbox
Real brand examples from last year’s top‑performing campaigns
Meet your speakers
Meet your speakers
John W. Hayes
John W. Hayes
Product Marketing Manager, Upland Adestra
Product Marketing Manager, Upland Adestra
Paulina Tkaczonek
Paulina Tkaczonek
Strategic Consultant, Upland Adestra
Strategic Consultant, Upland Adestra
Maddie Hayes
Maddie Hayes
Deliverability Consultant, Upland Adestra
Deliverability Consultant, Upland Adestra