Black Friday Email Mastery Strategies to Maximize Online Sales

Black Friday Email Mastery Strategies to Maximize Online Sales

Black Friday has evolved into a global revenue engine, creating a massive opportunity to capture online demand ahead of the Christmas season. With 2024 delivering the biggest online Black Friday to date and digital sales climbing 10.2% year over year, competition for 2025 will be even more intense. Brands that want to win need email strategies built for visibility, engagement, and conversion.

This expert‑led webinar breaks down how to build high‑performing Black Friday email campaigns that stand out in crowded inboxes, drive qualified traffic, and turn shoppers into buyers.

What You’ll Learn:

  • Check iconProven email strategies that consistently boost Black Friday performance
  • Check iconTiming tactics that increase visibility and create urgency
  • Check iconSegmentation and personalization approaches that lift engagement
  • Check iconDeliverability best practices to keep messages in the inbox
  • Check iconReal brand examples from last year’s top‑performing campaigns

Meet your speakers

Meet your speakers

John W. Hayes
John W. Hayes
Product Marketing Manager, Upland Adestra
Product Marketing Manager, Upland Adestra
Paulina Tkaczonek
Paulina Tkaczonek
Strategic Consultant, Upland Adestra
Strategic Consultant, Upland Adestra
Maddie Hayes
Maddie Hayes
Deliverability Consultant, Upland Adestra
Deliverability Consultant, Upland Adestra