Hosted by:

• John Hayes, Product Marketing Manager at Upland Adestra
• Linus Gregoriadis, Co-Founder of London Research

Content isn’t just king – it’s the entire kingdom. In this exclusive webinar, John Hayes and Linus Gregoriadis discuss how to transform research-driven insights into a powerful content-led strategy that fuels engagement, authority, and conversions.

What You’ll Learn

• The Blueprint for Success: How to plan and execute a content-led strategy using detailed reports and surveys.
• What Works (and What Doesn’t): Key elements that make reports and surveys credible, actionable, and shareable.
• The Power of Repurposing: How one piece of content can be sliced and diced into blogs, infographics, social posts, videos, and more – maximizing ROI.
• Data-Driven Storytelling: Turning insights into narratives that resonate with your audience.

Why This Matters

Reports and surveys are more than data – they’re trust-building assets. When done right, they position your brand as a thought leader and create endless opportunities for repurposing across channels.