Drawing on experience gained at the Financial Times, The Telegraph (where she was the first-ever head of editorial newsletters), The Times, and the BBC, Sarah shares some practical lessons and best practices to strengthen audience relationships and improve newsletter performance.

What You’ll Learn

• How to build newsletters people genuinely want to receive
• The key drivers of subscriber growth
• Engagement tactics that keep audiences coming back
• Creating a newsletter portfolio that serves different goals
• Future-proofing your email strategy

Who This Is For

✔️Publishers and media organizations
✔️Audience development teams
✔️Content and editorial leaders
✔️Newsletter editors
✔️Digital marketing professionals
✔️Subscription and retention specialists

Anyone looking to increase email engagement and build stronger audience engagement.