When marketers are planning for the year ahead, it’s an opportunity to take stock of your achievements from the past 12 months while planning out future projects and campaigns to achieve greater success in the year to come.
In this webinar, we’ll take you through a new 2022 marketing framework, collated from hundreds of marketing leaders and technology buyers. This framework encompasses how marketers are focusing on data, insights, and marketing channels to deliver better personalized customer experiences.
Watch our final webinar of 2021 and you’ll walk away with a vision of what marketers are aiming to achieve in the near and long-term to drive more revenue from their customer database. During this 45-minute session, we’ll explore:
- How to combine data, technology, people, and processes to drive better customer experiences
- Current and future trends for email, mobile app, and SMS marketing
- The results achieved by providing marketers with access to 100% of customer data
- How to ensure that your customer insights are accurate and trustworthy
- How to move from rapidly generating insights to deploying personalized campaigns