Why Email Is the Key to Marketing ROI

Unlock email marketing's full potential with these tips.

Email continues to be the most effective one-to-one communication tactic for most marketers—and it’s more important now than ever. But how do you get the most return on your email marketing investment? From deliverability to design, email poses challenges that can prevent even seasoned marketers from making the most of this critical channel.

That’s why Upland CXM has partnered with MarketingProfs to help you conquer these challenges and more in your journey to maximum marketing ROI. In this hour-long webinar, you’ll learn how to:

  • Maximize inbox placement with deliverability best practices
  • Craft compelling content and subject lines
  • Use personalization and automation to engage your audience effectively
  • Coordinate your email messaging with your other marketing channels


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