1.0Adestrahttps://uplandsoftware.com/adestraThe 30-character Sales Pitchrich600338<blockquote class="wp-embedded-content" data-secret="pd5J8W2n3F"><a href="https://uplandsoftware.com/adestra/resources/blog/30-character-sales-pitch/">The 30-character Sales Pitch</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://uplandsoftware.com/adestra/resources/blog/30-character-sales-pitch/embed/#?secret=pd5J8W2n3F" width="600" height="338" title="“The 30-character Sales Pitch” — Adestra" data-secret="pd5J8W2n3F" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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Optimum character length for email marketing subject lines is a thing of some contention. Recent studies by MailerMailer and Informz found that shorter subject lines clearly had the best open rates. However, MailChimp’s 2012 study of more than 12 billion emails suggested that there was no strong correlation between subject line length and open rates, and that quality and not quantity was the key.