{"version":"1.0","provider_name":"Adestra","provider_url":"https:\/\/uplandsoftware.com\/adestra","title":"The 30-character Sales Pitch","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"h5Qr5lfGcK\"><a href=\"https:\/\/uplandsoftware.com\/adestra\/resources\/blog\/30-character-sales-pitch\/\">The 30-character Sales Pitch<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/uplandsoftware.com\/adestra\/resources\/blog\/30-character-sales-pitch\/embed\/#?secret=h5Qr5lfGcK\" width=\"600\" height=\"338\" title=\"&#8220;The 30-character Sales Pitch&#8221; &#8212; Adestra\" data-secret=\"h5Qr5lfGcK\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/uplandsoftware.com\/adestra\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"Optimum character length for email marketing\u00a0subject lines is a thing of some contention. Recent studies by\u00a0MailerMailer\u00a0and\u00a0Informz\u00a0found that shorter subject lines clearly had the best open rates.\u00a0However, MailChimp\u2019s\u00a02012 study of more than 12 billion emails suggested that there was no strong correlation between subject line length and open rates, and that quality and not quantity was the key."}