Marketing’s Role on the Revenue Team
Learn how to find the signals that turn suspects into revenue.
Most salespeople think if they just had more leads from marketing, they would close more deals. The reality is much more complex and marketing done right is part of the revenue team. Today we’re going to discuss customer acquisition, the marketing to sales hand-off and how to find the signals that turn suspects into revenue…and we might talk a little about Notre Dame Football and the BCS. Today’s guest is Guy Weismantel.
About Guy Weismantel
Guy Weismantel is the CMO of Pushpay. He’s excited to help an amazing team continue their fast growth in disrupting new markets for churches, schools, and non-profit organizations. With over 7000 customers, and incredible growth trajectory, and dedicated and fun people to work with every day.
December 5, 2018
Keeping Your Knowledge Compliant for Ever-Changing Systems and Regulations With Rosemary Kirk
Maintaining compliance in healthcare’s constantly changing systems and evolving regulations can be a lot for any organization. In this podcast, our own Rosemary Kirk discusses the challenges that come up for healthcare organizations as they navigate the world of staying inside the official parameters. She also goes into what’s needed to provide quality care and for the healthcare industry to run smoothly.
Trends, Tools, and Human-Centered AI at KMWorld with Stin Mattu
Following this year’s KMWorld, we took a dive into what everybody on the show floor was talking about and more with our own Stin Mattu. In this podcast episode, he breaks down the big topic on everyone’s mind at the event—artificial intelligence (AI). Now while AI can do so many things, Stin assures us there will likely always be a human in the loop and highlights how that comes to light with well-organized knowledge and a great search tool.
Frost & Sullivan’s 2023 Customer Contact West: Highlights and Trends for Contact Centers with Shelly Lindstrom
In its 19th annual Customer Contact West event for its Executive MindXchange, Frost & Sullivan seeks to have meaningful conversations about the contact center tools and insights for success. This year, Upland Software not only secured a speaker slot with a customer, it also had a booth where insightful conversations were had. To give us a peek into the event, Shelly Lindstrom sat down with our Connected Knowledge podcast.