Press Release

HP Relate Taps the TAS Group to Accelerate Business Success With Salesforce1 Customer Platform

The TAS Group enables HP Relate to connect their solutions to customers’ problems.

The TAS Group enables HP Relate to connect their solutions to customers’ problems.

San Francisco, CA — Oct 13, 2014 — The TAS Group today announced HP Relate has launched Dealmaker Align with the Salesforce1 Customer Platform, empowering HP Relate to connect with customers, partners and employees in a whole new way. Working with The TAS Group has transformed the way they sell, service, market and engage by accelerating sales enablement and driving sales and marketing alignment.

“Dealmaker Align is the perfect application for this. It accelerates sales enablement, creates tremendous alignment between sales and marketing, and intensifies the focus on the customer. We love it.”

Connecting with Customers, Partners and Employees to Thrive in Today’s Connected World

Salesforce1 is the next generation social, mobile and cloud platform for this new connected world – the first customer platform built to transform sales, services, marketing and more for the Internet of Customers. Sellers can struggle to understand their customer’s business rapidly enough and that makes it difficult to effectively position their solutions to solve the customer’s business problem. Dealmaker Align empowers product marketing and sales enablement teams to create Smart Customer Maps to describe typical customer business problems, in the language of the customer, and Smart Sales Kits that guide the seller with key persona-based messages, insights, sales tools, and competitive positioning statements to have great conversations, and turn those conversations in customers. Dealmaker Align accelerates the salesperson’s business experience and connects their solutions to the customer’s business problems.

Comments on the News

“Delivering Dealmaker Align on the Salesforce1 Platform makes it easy for our customers to leverage mobile, social and cloud technologies as part of their Smart Sales Transformation,” said Donal Daly, CEO of The TAS Group. “Buyers reward sellers who understand their business problems, bring valuable insights to expand their understanding, and then connect their solutions to the customer’s problems. Dealmaker Align makes it easy for sellers to do that from their laptop, tablet or smartphone.”

“At HP Relate, we are really focused on making sure our sales team fully understands their customers well to make sure we propose the solution that best meets their needs,” said Susan Roche, global alliance manager at HP Relate. “Dealmaker Align is the perfect application for this. It accelerates sales enablement, creates tremendous alignment between sales and marketing, and intensifies the focus on the customer. We love it.”

“Companies are looking to transform the way they connect with customers, partners and employees to thrive in today’s connected world,” said Ron Huddleston, senior vice president, global AppExchange and partner programs, “With solutions such as Dealmaker Align, customers can harness the power of Salesforce1 to run their business from their phones.”

Dealmaker Align Key Features

Smart Customer Map: Enables product marketing or sales enablement to describe the customer’s typical business goals, pressures, initiatives and obstacles. Uses smart template maps or you can create your own.

Smart Sales Kit: Describes the buying personas and competitive landscape. Allows you to add insights, key messages, sales tools, positioning statements, competitive differentiators, and high yield questions.

Being available on the Saleforce1 Platform, all of these features are available on the phone or in the cloud and help organizations to deliver:

  • Buyer-centric Messaging
  • Sales & Marketing Alignment
  • Effective Sales Enablement
  • Shorter On-Boarding
  • Effective Product Launches
  • Increased Channel Velocity
  • Great Business Conversations

Salesforce1 Mobile Ready Apps on the Salesforce AppExchange

Salesforce1 Mobile Apps are available on the Salesforce AppExchange, the world’s leading business apps marketplace. With more than 2,200 partner apps and more than 2.4 million customer installs, the Salesforce AppExchange is the world’s leading enterprise apps marketplace. The Salesforce1 Mobile App is the world’s first enterprise app that lets customers run their business from their phones. Built on the Salesforce1 Platform, mobile ready apps from the Salesforce AppExchange can be easily and securely deployed to any Salesforce1 user.

About The TAS Group

We provide smart sales transformation in the cloud and your mobile device. Our customers are progressive sales organizations that maximize revenue in key accounts, increase win rate and uncover sales vulnerabilities. Our methodology and sales insight apps are smart, context aware, and knowledge based, making it easy for sellers, their managers and sales executives to accelerate revenue growth – predictably.

The Dealmaker Smart Sales Transformation application is built on the Salesforce Platform in the Salesforce Sales Cloud solution. Customers include: Akamai Technologies, BMC Software, BT, HP, Virgin Media Business, and more.

About HP Relate

HP Relate, an extension of HP Exstream’s market leading customer communications management solution, is a cloud-based offering that simplifies the creation of sophisticated, interactive documents from within the Salesforce environment.

Through its seamless integration with Salesforce, HP Relate allows users to spend less time planning and composing documents and more time engaging with customers. Users can now customize and deliver compelling, highly personalized documents including sales quotes, proposals, direct marketing and correspondences while maintaining company standards.

Salesforce, Salesforce1 and others are trademarks of, inc.


The TAS Group
Maureen Blandford, 937-602-3383 | +353 (87) 268 1795
EVP Marketing