Unify every customer touchpoint and create a Single Customer View.
Create a single, deduplicated ‘Golden Record’ of an individual using data from all your systems that can be harnessed to power personalized 1:1 marketing.
Build a complete picture of every customer
Know your customer. Visualize the journey linked to customer records or anonymous users through a reliable and persistent memory of every transaction, click, open, visit, like, and engagement activity.
Turn ordinary marketers into data scientists
Easy-to-use data loaders and user interface allow marketers to fetch data from source systems and create queries, all without help from IT.
- Easily ingest data from existing systems with connectors, APIs, and data loaders.
- Identify and match all of an individual’s transactions, records, and behaviors.
- Centrally manage customer preferences and consent across all channels.
Combine data, decisions, and channels
Create 360-degree profiles to uncover customers’ wants and needs, to provide better targeting and personalized marketing.
- No data is off-limits with channel-agnostic loaders and connectors.
- Gain insights needed to power campaigns in record time.
- Cut compliance risks by storing and governing data in one place.
Get a clear, holistic view of your customers
Visualize your individual customers’ characteristics, behaviors, previous purchases, brand interactions, and preferences, all in one place.
Optimize data access
Give marketers 24/7 access to all customer profiles in one secure, compliant database that has been standardized and enhanced with third-party information.
Share customer records with your marketing tools
Use ‘Golden Records’ to power omnichannel campaigns, so customers receive personalized ads and content that ties in with their customer journey.
CDP users are 8x as likely to have a full view of customers’ digital and offline interactions
CDP users are 5x as likely to use attribution beyond first/last click to improve media performance
CDP users are 5x as likely to use advanced analytics to support triggered/real-time messaging
Customer Data Platform benchmark report
Winterberry Group’s report clarifies the defining characteristics of a ‘true CDP’, which capabilities it should have, and what type your company needs.
What I love is how easy it is to find a new data source then load it, link it, use it! For one project it took just 15 minutes to get the data in, 30 minutes to do analysis, and within an hour we had full trending analysis of our customer reviews over the last 2 ½ years.
Head of CRM
Super-charge your customer engagement capabilities
Pair BlueVenn with other products to deliver more powerful, compelling campaigns.
Resources to drive impact
Customer Data Excellence
Download this 30-page research report into Customer Data Platform usage.
Winterberry Group’s Customer Data Platform benchmark report
Marketers increasingly look to CDPs to act as a foundational solution to address challenges, but confusion persists about the tech and its role.