Grab customers’ attention with personalized marketing
Captivate and engage your customers on all channels, by leveraging insights to craft journeys and marketing messages tailored to match their interests.
Create targeted, effective campaigns
Orchestrate engaging, consistent customer journeys and campaigns on your online and offline marketing channels, all from one platform.
- Speedily query your data and discover customer insights using analytics tools
- Build dynamic customer segments to ensure you deliver the right message on the right channel
- Plan, orchestrate, and execute effective omnichannel marketing campaigns from one place
- Gauge campaign success and encourage upsell & cross-sell using predictive & attribution modeling
Put customers’ needs front-and-center
Create a compelling cross-channel customer journey by relying on data insights to drive campaigns and journey planning.
- Data querying tools provide fast insights
- Modeling & attribution wizards aid decision making
- Drag-and-drop interface for dynamic segment construction
- Automation tools simplify campaign journey orchestration
Segmentation & analytics
Generate the insights needed to drive intelligent campaigns via predictive analytics and segmentation tools.
Integrated marketing channels
Ensure consistent, engaging messaging throughout the customer journey with centralized control of all offline and online channels.
Craft personalized cross-channel customer journeys, designed to boost loyalty & ROI, using advanced marketing automation and reporting tools.
CDP users are 2x as likely to have fully synchronized cross-channel communications
78% of CDP users report increased traffic to digital properties
CDP users are 4.5x as likely to deliver real-time content personalization
Omnichannel Marketing Excellence
London Research explains how customer data leads to a better CX, and how CDPs make companies 2X more likely to synchronize cross-channel communications.
With BlueVenn, you can visually create a journey & see how it links to others. It’s a much better way to think about the conversations we are having with our customers.
Group Head of Customer Development, International Personal Finance
Gain a deep understanding of your customers
Pair BlueVenn with other products to deepen relationships and delight customers throughout each step of the customer journey.
Resources to drive impact
Customer Data Excellence
Download this 30-page research report into Customer Data Platform usage.
Winterberry Group’s Customer Data Platform benchmark report
Marketers increasingly look to CDPs to act as a foundational solution to address challenges, but confusion persists about the tech and its role.
A Marketer’s Guide to Customer Data Platforms
Customer Data Platforms are a hot topic in the world of marketing technology but with so many options out there it can be confusing when looking for the perfect solution to unify your data from multiple systems.