Upland BlueVenn recognized in Gartner® Magic Quadrant™ for Multichannel Marketing Hubs

4 minute read

Ruth Chan

Upland BlueVenn is best known for its ability to unify customer data from multiple data sources to provide businesses with a Single Customer View. We believe, as a result of our huge array of customer analytics, segmentation, and customer journey orchestration capabilities, we’ve been recognized in 2021 Gartner® Magic Quadrant for Multichannel Marketing Hubs report for the first time!

A multichannel marketing hub is defined by Gartner “as a technology that orchestrates a company’s communications and offers to customer segments across multiple channels. These include websites, mobile, social, direct mail, call centers, paid media, and email. MMH capabilities also may extend to integrating marketing offers/leads with sales for execution in both B2B and B2C environments.”

Core capabilities of a Multichannel Marketing Hub, as defined by Gartner, include:

  • Demonstrated functionality and support for customer profile management, segmentation, campaign and message creation, campaign workflow, and campaign and message execution.
  • Basic multichannel marketing functionality, as part of an integrated multichannel marketing solution, comprising support for the creation and execution of campaigns and communications via web and email marketing, mobile and social marketing, direct mail, and programmatic advertising endpoints.
  • Advanced multichannel marketing functionality supporting personalization, content management, event triggering and real-time offer management in inbound and outbound environments.
  • Advanced analytics functionality enabling customer-level data, analysis, and experimentation as well as modeling such as predictive analytics and customer journey analytics.

With hundreds, if not thousands, of marketing technologies vying for recognition as MMH products on the market, we’re proud that BlueVenn’s multichannel marketing capabilities have been included among 20 vendors named in the Magic Quadrant report.

Ultimately, a BlueVenn investment gives you the best of both worlds – unified, clean, and trustworthy customer data alongside all the multichannel marketing and analytics tools you need to execute perfectly targeted campaigns. Plus, with Upland’s portfolio of email, mobile messaging, and mobile app products, it means Upland now has all the ingredients to help you provide joined-up multichannel customer experiences.

“We’re delighted that Upland BlueVenn was included in the Gartner Magic Quadrant for Multichannel Marketing Hub solutions for the first time in 2021. Across hundreds of technology vendors it’s a big milestone to be recognised among 20 vendors named in the Magic Quadrant report, which also times nicely with the acquisition of BlueVenn by Upland Software in March of this year. BlueVenn has until now retained the position of providing a ‘channel agnostic’ software product that can connect to whichever existing channels our customers choose to use. That will continue, because at Upland we understand that organizations do not always want to swap out technologies that already meet their business requirements. However, a significant change, due to become available in 2021 H2, will mean that Upland BlueVenn will be able to offer centralized orchestration of mobile app, SMS, email, web engagement and offline channels as part of an integrated, multi-channel marketing offering. We believe that by providing native and non-native execution capabilities, it places BlueVenn uniquely as an MMH solution that all brands can look towards whether they want to orchestrate their existing channel solutions as a best of breed purchase or utilize the full range of orchestration and execution capabilities as an integrated suite.” – Jed Alpert, EVP CXM Strategy & Solutions at Upland Software.

To help you evaluate the market for Multichannel Marketing Hubs, we are providing you with this complementary Gartner report.

The full report includes:

  • Criteria for selecting a Multichannel Marketing Hub
  • Evaluation, scores, and analysis of each product
  • A market overview

Alternatively, if you’d like to see our unique technology in action, register for our next live webinar demo.

 

GARTNER and Magic Quadrant are registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner, Magic Quadrant for Multichannel Marketing Hubs, By Noah Elkin etc., 10 May 2021

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