BlueVenn helped International Personal Finance hold better customer conversations
IPF wanted to drive real-time marketing activity. Courtesy of BlueVenn, IPF was able to extract data insights and gain an understanding of their customer base.
International Personal Finance (IPF) is a leading home credit and digital provider of consumer finance, serving 2.6 million customers across 12 international markets.
Having used BlueVenn’s marketing tools since 2006, IPF wished to upgrade its solution to help it with the increasing digitization of its business and marketing automation.
BlueVenn created a bespoke plan to deploy its latest marketing tools in Poland, Hungary, Romania, and Mexico, complemented with a training program to enable a wider range of users to take advantage of the software’s capabilities.
Read this case study and learn how BlueVenn enabled International Personal Finance to:
- See how customers interact with their campaigns
- Visually create customer journeys and match campaign planning to these journeys
- Deal with information quickly to drive marketing activity in real-time
The BlueVenn team has been very good at understanding our needs and building a solution that meets them. Not only did they bring the knowledge of the tool, but also a really good business perspective on how we achieve our goals.
Ian Longley, Group Head of Customer Development, International Personal Finance