Case Study

Mark Allen Group powered business growth with BlueVenn

Using BlueVenn, Mark Allen Group ensured their B2B magazines reached all the most relevant people in each industry.

While being successful in its core business-to-business publishing activity, they faced the challenge of providing effective marketing data derived from the publication circulation database and CMS systems.

With BlueVenn analytics, Mark Allen Group can:

  • Support ambitions for growth beyond its core business-to-business publishing activities
  • Use a flexible database marketing solution to manipulate and analyze data in-house
  • Provide internal and external clients with fast, actionable intelligence
If you sit someone in front of it, they can see you can extract data really, really quickly, analyze, build up queries and create Venn diagrams that bring the data to life.
Paul Creber, Database Operations Manager, Mark Allen Group

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