A Guide to Predictive Analytics
By predicting what customers might want to do next, business can better serve their customers. With predictive analytics you can deliver this personalized experience on a large scale - but how?
From the importance of good data as a foundation for your strategies, through to building your own predictive model, A Guide to Predictive Analytics looks at how a range of applications can both reinforce customer loyalty and increase the probability of purchase.
Download this eBook to learn:
- What you should consider in order to prepare your data before using it for predictive analytics
- How using predictive analytics can benefit your business
- The different ways you can use predictive strategies
- Creating a predictive model in BlueVenn
- How predictive analytics can improve customer journeys and customer satisfaction
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