eBook

A Guide to Predictive Analytics

By predicting what customers might want to do next, business can better serve their customers. With predictive analytics you can deliver this personalized experience on a large scale - but how?

From the importance of good data as a foundation for your strategies, through to building your own predictive model, A Guide to Predictive Analytics looks at how a range of applications can both reinforce customer loyalty and increase the probability of purchase.

Download this eBook to learn:

  • What you should consider in order to prepare your data before using it for predictive analytics
  • How using predictive analytics can benefit your business
  • The different ways you can use predictive strategies
  • Creating a predictive model in BlueVenn
  • How predictive analytics can improve customer journeys and customer satisfaction

Download the eBook

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