Customer Data Platforms and Multi-Channel Decision Management
Unifying your campaign decisions through marketing automation and more consistent multi-channel campaign orchestration.
*** Exclusive CDP Institute sponsored content ***
In Customer Data Platforms and Multi-Channel Decision Management, David Raab, founder of the Customer Data Platform Institute, discusses how unifying your data with a Customer Data Platform AND unifying your campaign decisions through marketing automation enables more consistent multi-channel campaign orchestration.
Download this eBook to learn:
- What a Customer Data Platform is and what does it does
- Why unified data isn’t enough
- How a CDP helps coordinate campaigns
- The benefits of a CDP with integrated campaign decision management
- What to look for when seeking a CDP and multi-channel marketing solution
DownloadAll fields are required
Thank you for your interest in Upland. This asset is on the way to your inbox!
Defeating the Mythical Beasts of Marketing
BlueVenn conducted a landmark survey of 202 decision-making marketers across the UK and US.
7 Critical Considerations for a Successful Single Customer View Project
Find out the pros and cons of getting the business to commit to a Single Customer View and some of the pitfalls to avoid.