Customer Data Platforms and Multi-Channel Decision Management
Unifying your campaign decisions through marketing automation and more consistent multi-channel campaign orchestration.
*** Exclusive CDP Institute sponsored content ***
In Customer Data Platforms and Multi-Channel Decision Management, David Raab, founder of the Customer Data Platform Institute, discusses how unifying your data with a Customer Data Platform AND unifying your campaign decisions through marketing automation enables more consistent multi-channel campaign orchestration.
Download this eBook to learn:
- What a Customer Data Platform is and what does it does
- Why unified data isn’t enough
- How a CDP helps coordinate campaigns
- The benefits of a CDP with integrated campaign decision management
- What to look for when seeking a CDP and multi-channel marketing solution
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