Customer Data Platforms and Multi-Channel Decision Management

Unifying your campaign decisions through marketing automation and more consistent multi-channel campaign orchestration.

*** Exclusive CDP Institute sponsored content ***

In Customer Data Platforms and Multi-Channel Decision Management, David Raab, founder of the Customer Data Platform Institute, discusses how unifying your data with a Customer Data Platform AND unifying your campaign decisions through marketing automation enables more consistent multi-channel campaign orchestration.

Download this eBook to learn:

  • What a Customer Data Platform is and what does it does
  • Why unified data isn’t enough
  • How a CDP helps coordinate campaigns
  • The benefits of a CDP with integrated campaign decision management
  • What to look for when seeking a CDP and multi-channel marketing solution

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