eBook

Customer Journey Optimization

If your campaigns and customer journeys could adapt and react based on the behaviors of your customers then it can help to maintain the path of highest customer engagement to improve revenue and retention.

Customer journey optimization is not just about transitioning your campaigns to customer journeys, or delivering contextually relevant content. It’s about maintaining a ‘global conversation’ across the entire journey ecosystem.

This eBook answers the following questions:

  • What does a customer journey consist of and why is it not linear?
  • How do you measure customer intention?
  • Why do you need customer microsegments?
  • What are the benefits of cross journey communication?
  • What is required for effective cross journey optimization?

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