eBook

Defeating the Mythical Beasts of Marketing

BlueVenn conducted a landmark survey of 202 decision-making marketers across the UK and US.

This story tells the tale of George the Knight as he battles the four most elusive mythical beasts of marketing: The Single Customer View, Predictive Analytics, Cross Journey Optimisation and Customer Segmentation.

BlueVenn has presented these results in a marketing report with a difference – the Defeating the Mythical Beasts of Marketing storybook.

Download this report to learn:

  • What marketers see as the principle challenges in their role
  • How well-equipped they feel to deal with today’s marketing environment, in terms of the tools they use
  • Which aspects of marketing they feel are easily achieved, and which they see as purely ‘mythical beasts’

mythical beasts of marketing

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