How Many Customers Do I Have?
Who are your best customers and how many do you have? These simple questions are more complex to answer than you might think. Find out why in this eBook.
Take the example of one family: Mom buys two items for her 14-year-old son. His sister (age 21) has one item delivered to her college campus, and another to her home address. Grandma has been buying from your catalog for years, but has just moved into the family home and hasn’t updated her details… How many customers are there?
The answer could be anywhere between two and six, depending on your ‘counting rules’. The truth can have huge repercussions for your business.
Download this eBook to learn:
How the correct counting rules and a Single Customer View will create a foundation for trustworthy data, analysis and business-changing insights that enable one-to-one personalization and more targeted campaigns.
People and Problems: The Core of Strategic Account Planning
There is no sale more valuable than one made to an existing customer.
2023 National Sweepstakes Kit
Second Street’s National Sweepstakes are a fantastic way to drive more revenue and increase your email database.
Increase the adoption of your knowledge management system
When your team has confidence in your knowledgebase, they are more likely to use it. Learn how to ensure the long-term usage of your knowledgebase and increase the adoption of your knowledge management program by implementing a content review process. Learn more in the Content Review Best Practices Guide. Download the eBook now!