eBook

Intervening in the Customer Journey

Intervening in the customer journey means knowing the right moment to step in with a positive solution to deliver the very best customer experience.

Marketers now have to focus more on the experience than the goal, simply because your customers and clients demand control of how they get from point A to point B. To do that, marketers need to understand the customer journey, as well as find new ways to intervene appropriately and at the best times.

This eBook answers the following questions:

  • What is the difference between a marketing campaign and a customer journey?
  • How do we better understand customer behavior and map it?
  • How do we know when to intervene in a customer journey?
  • How do we measure the impact this intervention has?

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