eBook

Marketing Transformation

This eBook gives you an understanding of the elements to consider when undertaking a marketing or digital transformation.

As well as giving you a foundation for change, we also provide tips for creating your vision and a free Marketing Transformation Map template to help you get to where you want to be.

This eBook is designed for marketers, CRM, data, and insight professionals who recognize the need for their organization to adopt new technology or adopt new processes to achieve better results – but perhaps don’t know where to begin.

Download this eBook to learn:

  • How to champion a transformation in my organization
  • How to invest in new technology if you are fearful that the investment will fail due to poor adoption or process
  • What to do if undergoing a marketing or digital transformation

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