The Ultimate Guide to Single Customer View

What are the benefits of creating a Single Customer View (SCV) and how can it be used for improving personalization and segmentation in your marketing?

Whether you are a marketer getting to grips with the concept of a Single Customer View, need to know what your organization has to consider before building one, or want to better understand the ROI, The Ultimate Guide to Single Customer View has the answer.

Download this eBook to learn:

  • Why you need a Single Customer View
  • How Customer Data Platforms (CDPs) and SCVs relate
  • Why data governance and preparation is a vital consideration
  • How an SCV can be used to drive personalization strategies
  • How to measure the ROI of a Single Customer View
  • What your C-levels will want to know before you start an SCV build
  • The importance of owning the intellectual property of your SCV

Download the eBook

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