To CDP or Not to CDP?
Five ways to unify disconnected data across the business into a Single Customer View.
Despite the widespread popularity of the term Customer Data Platform, multi-channel organizations have, in reality, been attempting to create a Single Customer View ever since the dawn of database marketing.
In this eBook – To CDP or Not to CDP? Five ways to unify disconnected data across the business into a Single Customer View, we’ll look at five different methods that organizations invest in to unify their data, from working with marketing solution providers or data bureaus to an investment in a “marketer-controlled” Customer Data Platform.
Ballot Best Practices Guide
‘Best Of’ ballots are some of the biggest engagement tactics for your local businesses, and are used extensively by Second Street partners to drive revenue through advertisers and grow their database.
Why eCommerce Mobile Apps Fail
It’s easy to look at the continuous rise in mobile app usage, and the success of the most popular mobile apps, and think you’d like the same for your business.
FileBound Recognized as 2021 Gold Medalist for Enterprise Content Management Software
Read the entire 34-page report that includes a comprehensive evaluation of 14 popular products in the ECM Enterprise market.