To CDP or Not to CDP?
Five ways to unify disconnected data across the business into a Single Customer View.
Despite the widespread popularity of the term Customer Data Platform, multi-channel organizations have, in reality, been attempting to create a Single Customer View ever since the dawn of database marketing.
In this eBook – To CDP or Not to CDP? Five ways to unify disconnected data across the business into a Single Customer View, we’ll look at five different methods that organizations invest in to unify their data, from working with marketing solution providers or data bureaus to an investment in a “marketer-controlled” Customer Data Platform.
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Defeating the Mythical Beasts of Marketing
BlueVenn conducted a landmark survey of 202 decision-making marketers across the UK and US.
Customer Data Platforms and Multi-Channel Decision Management
Unifying your campaign decisions through marketing automation and more consistent multi-channel campaign orchestration.
7 Critical Considerations for a Successful Single Customer View Project
Find out the pros and cons of getting the business to commit to a Single Customer View and some of the pitfalls to avoid.