Business Case for a CDP
If you're looking for some solid statistics to help convince your company's directors that businesses with Customer Data Platforms (CDP) perform better than those without, then look no further.
Respondents at organizations with CDPs are also at least three times more likely than those at other companies to agree firmly that they have the following attributes:
- A Single Customer View.
- Ability to execute multi-channel campaigns from a single platform.
- Use attribution beyond first/last-click to improve paid media performance.
- Use machine learning for data analytics and real-time decisions.