Report

Myths of Marketing Survey Results

Which of marketing's 'holy grail' strategies can really be achieved and how many are using them?

As marketers take on an increasing amount of responsibilities previously reserved for data scientists, there are many obstacles they need to face and overcome in their quest for more effective, efficient marketing.

Complementing BlueVenn’s unique Mythical Beasts of Marketing storybook, The Myths of Marketing report delves deeper into the results of our survey of 202 B2C marketers.

Download this report to learn:

  • How marketers are preparing and analyzing their customer data
  • Which areas of technology and knowledge are holding marketers back
  • Do martech vendors have the answers to marketing problems, or are they little more than ‘myths’?

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