As the demand for personalized customer experiences continues to rise, we’re seeing an increase in the adoption of Customer Data Platforms as marketers try to better understand their customers. However, since the introduction of CDPs back in 2013, there remains widespread confusion as to what is a ‘realCDP’, how they differ to other data management systems, and the benefits they offer to marketers.
In this webinar, we’ll be discussing the key features of a ‘realCDP’ and how a CDP enables you to get more value from your customer data.
During this 45-minute session, we will answer the following questions:
- What is a Single Customer View?
- What is a ‘realCDP’?
- What are the benefits of a CDP and how can I get the most out of my CDP investment?