Features

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Features that Empower Success

Clickability’s feature and function-rich technology incorporates innovative Web Content Management (WCM) and digital marketing Website Marketing Acceleration (WMA) capabilities with robust website development and delivery infrastructure for a powerful, easy-to-use platform that empowers marketers and publishers to provide impactful content experiences.

Our customers can efficiently create, manage and publish content globally to any device; track and personalize visitor experiences; and implement web-based branding, social media, and demand generation campaigns.

Content Management

Clickability Web Content Management features make it easy for non-technical users to create, edit, and manage content.

Flexible Content Types

Seamlessly manage multiple content types including:

  • Text fields
  • HTML fields
  • Human readable URLs
  • Complex and list field options
  • Content hierarchies
  • Categorization for single line, big text, specific size, and character count fields

Customizable Workflows

Streamline tasks and reduce manual effort with:

  • Multiple targets and schedules
  • Multiple content types
  • Workflow divisions
  • Workflow assignment by managers, custom views, integrated search

Easy Content Management

Asset management with versioning and history make it easy to manage large content libraries

  • Create, import, and edit metadata
  • Versioning and content comparison
  • Edit while content is still live

Digital Marketing

Whether your focus is rapid content creation across one or more brands, products or service lines, creating compelling visitor experiences while capturing and qualifying leads, or developing new revenue streams, our suite of marketing features helps accomplish your goals.

  • SEO Optimization Tools: Increase your visibility with search friendly URLs, editor access, meta keyword and more from within the platform.
  • Subscriber Management: Support your marketing campaigns with visitor profiles, site subscription and user registration, multiple mailing list management, recurring mailings and alerts, and subscriber password encryption.
  • Content Targeting: Turn websites into demand generation engines with anonymous visitor identification, first click content targeting, dynamically generated pages for each visitor, and lead scoring.
  • Unique Personalization: Drive impactful visitor experiences with visitor segmentation, progressive profiling, and detailed visitor data access via templates.
  • Campaign Tracking: Identify and track which campaigns deliver visitors to your site.
  • Site Visitor Analytics: Get actionable insights that drive conversions and know what content is working with built in analytics as well as third-party analytics integrations including Adobe Analytics, Webtrends, and Google Analytics.
marketing automation process funnel diagram

Publishing and Delivery

Clickability’s multichannel publishing lets you reach your audience across multiple websites, brands, devices, and languages all from one platform. Our integrated delivery environment differentiates from other WCMs. Clickability brings content management efficiencies such as workflow and content audits to social media content such as Facebook Connect, as well as to user-generated content, and blogs.

You get:

  • Mobile device detection
  • Multi-lingual content entry
  • Responsive design
  • Content reuse

Web Development

Clickability’s robust and flexible developer tools speed development and innovation.

  • Powerful Template Language: Deliver dynamic websites using Velocity templating language, Eclipse IDE plug-in, syntax highlighting, and version control.
  • Publish to Any Device: Deliver content to a variety of readers with responsive design, mobile device detection, mobile browser detection, out-of-the-box syndication, flexible design, and content reuse.
  • Developer Debug Tools: Troubleshoot and fix problems with page generation summaries, template call hierarchies, template logging, referenced objects, and referenced object counts.
  • Seamless Interoperability: Things work out-of-the-box as well as with customizable third-party integrations and interoperability, via browser, template and platform level integrations via API, CDN integrations, Social media service integrations, CRM and Marketing Automation system integrations, and SSO/Security integrations via SAML.
  • Online video integrations: Support your online video publishing needs with the Integrate with Limelight Orchestrate Video platform.
  • Out-of-the-box Connectors: Load feeds from other locations into Clickability—the Clickability Content Connector imports content and media in both bulk and scheduled ongoing jobs.

Schedule a demo to learn more about Clickability