CMOs Buying More and More Technology
As part of the Upland family of products, we benefit from some of the great research work our Upland family companies are producing. One such example of this is a great report, CMO’s and CIO’s: Breaking Down the Barriers to Achieve Corporate Technology Financial Transparency, produced by ComSci, a leading provider of Technology Financial Management solutions that empower organizations to implement more effective BT/IT financial governance.
According to visionary CEO Marc Benioff at Salesforce.com, the CMO is expected to spend more on technology than the CIO by 2017.
In addition, Yvonne Genovese, Gartner research analyst, states “Digital marketing budgets total 2.5% of revenue and will increase 9% this year [2013].”
As much as 30% of named marketing-related technology and services, are now acquired by the marketing department, which currently influences almost half of all technology purchases.
As part of our solution selling, we work closely with both CMO’s and CIO’s to ensure that both departments critical needs are met when it comes to their most important marketing vehicle, their corporate website. Ensuring that both the Marketing team end user’s requirements are met, as well as maintaining 99.9% SLA levels and ensuring that the websites are always up and running is a key aspect to our commitment to our customers, both IT and Marketing.
Learn how best to align Marketing and IT to accomplish your business goals and benefit corporate-wide; from increasing visibility into the company’s existing IT/technology consumption and spending by all locations and departments, to gaining a corporate-wide view that enables a more accurate approach to governance and budgeting for its technology investments.