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Charting the Course for Website Globalization
Users now prefer to view content relevant to their market, from corporate literature to product specifications online, and in their language. A corporate web address is the first port of call when considering a company and the services provided.
Implementing a globalization strategy can significantly increase the return on investment in infrastructure, content development, engineering and overall marketing activities.
Studies show that consumers are more likely to purchase from companies that provide relevant content in their native languages.
B2B buyers are more likely to engage with the content if it is relevant to them and speaks to their particular point of view.
Read this eBook and discover the top 5 tips to get started with website globalization.