Realizing a Vision for the 21st Century ECM
In today’s market, traditional ECM functionality is table stakes. According to noted IT market consultant and Crossing the Chasm author Geoffrey Moore, enterprise content management (ECM) has historically been classified as a system of record. And because most organizations have already made their investments in these types of back-office applications, Moore believes there is little competitive advantage that can be gained by throwing more money at them. Instead, Moore suggests that going forward, successful businesses will focus their IT investments on improving their “systems of engagement.”
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