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Fax and the 2020 Vision: Relevance in a Data-Driven Era

The whole “2020 Vision / Looking to the Future / New Era” messaging is dominating the airwaves this year. And you’ve got to admit; there’s something about the kickoff to a new decade that intrinsically makes you want to pause,  take stock of the effectiveness of your processes, and figure out how to adapt to changes on the horizon.

Prevalent industry pros are furiously listing the game-changing, shiny tech solutions of the next decade (hint: if the words “digital transformation” don’t already mean something to you, you’ve got homework). And on the daily, it seems the rumor of “fax is dead” rings in our ears.

So let’s get to it. How does the seemingly age-old fax fit into these super-charged, beginning of decade resolutions? Why is the fax still relevant in 2020 – and how will it translate in the next decade of our communications-heavy, data-driven era?

The Fax is Here to Stay…
Despite the buzz, fax isn’t going anywhere. Indeed, for some industries – notably the legal, healthcare, and financial services sectors, the fax remains the most trusted source of secure information exchange. And these days, that’s saying something, because we’re communicating more than ever.

But the nature of the fax is changing. As stated in the Washington Post, “Faxing remains alive and well…[and]the persistence of faxing — and the people who send faxes — is in part because the fax industry has adapted to accommodate new technologies.[1]

The fax is adapting to corresponding tech – like the omnipresent Cloud –  which makes sense.

…Because Data Security is More Critical Than Ever.
As the last 18 months have shown, it’s official – digital privacy is now impossible to ignore, whatever your industry. Between GDPR, the California Consumer Privacy Act(CCPA), and dozens of pieces of regulatory legislation already in process, installing robust data security practices to keep PII in check means seeking out tech solutions that deliver solutions that meet rigorous security standards across all industries. Regulations are the new normal, and creating reliable practices demands a second look if you want to avoid loss of data (and the hefty fines that result).

Savvy Cloud Fax providers keep communications in check while bolstering security with additional security features like user authentication, inbound and outbound encryption, and yes –  adherence to industry regulations like HIPAA, PCI DSS, and beyond.

What Do We Want? Why the Fax (and the Cloud) is Still Relevant
Sure, in our data-driven era, data security is tantamount to doing good business. But if we’re honest, isn’t a good deal of the obsession with the Cloud really about convenience?

We want ease of use, reliability – no matter to which regulations you must adhere. Cloud-based fax services offer that much-sought-after convenience, as standing and waiting next to a fax machine for output is no longer a requirement.

Another convenience booster –  cloud-based fax services like Upland InterFAX integrates with existing systems (like Vertafore AMS360) to enable users to communicate while enhancing security reliably. Working side by side, these platforms benefit users by creating a secure cloud fax solution that can be accessed anywhere from any device, offers resiliency via fully certified adherence to global compliance standards, and provides best-in-class communications solutions.

On top of ease and security, Cloud faxing eliminates those pesky costs associated with maintaining infrastructure as well as real estate around physical files or records. Cloud fax effortlessly scales alongside a growing business while providing a transparent, easily accessible audit-trail of communications that is available to permissioned users when it’s needed.

The Last Word

Cloud solutions – all buzzwords aside – are filling a rising demand,  boosting convenience while solving concerns around data security and offering scalable, tailored solutions to businesses as their needs evolve. To me, taking it to the Cloud sounds like a win for fax in this increasingly-tech driven future of work. Learn more (and how to get started) today, by signing up for a no-pressure demo.

[1] https://www.washingtonpost.com/national/health-science/faxing-is-old-tech-so-why-is-it-also-growing-in-popularity/2019/03/08/d01c638a-2f0b-11e9-86ab-5d02109aeb01_story.html

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