900% Increase in Email Production with Kapost
As a global manufacturer and distributor of innovative solutions for monitoring water quality in a variety of industries, Hach needed a technology process that would allow it to produce a high volume of emails—without wasting time on managing that technology.
With Marketo set up, Hach was poised for an impressive uptick in both quality and quantity of emails sent, but needed a way to streamline its workflow for developing content. Specifically, Hach struggled with siloed teams, lack of visibility into content production times, and manually recording key performance metrics—like production times—in spreadsheets.
Kapost’s Marketo integration made it possible for Hach’s marketing team to increase annual email production by roughly 900%. Since implementing, Hach can now report a 93% on-time delivery rate.
- Limited Visibility and Context
- Inability to Scale
- Manually Tracked Analytics
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Centralized Production of Content
Now with Kapost’s centralized hub for email creation, Hach is able to streamline previously siloed teams into one email production workflow. This keeps production focused and gives team members visibility into the completion status of each email.
The Analytics that Matter
By tying Kapost to key business objectives, Hach is able to track and report on the metrics that matter to its organization. Specifically, Hach is interested in measuring the percent of on-time deliveries of email content and assessing which stages in the production workflow cause delays or bottlenecks.
9X Production with No Increase in Budget or Resources
Hach moved from delivering an average of five emails per month to a whopping 50 per month with Kapost. “Kapost has enabled us to do that,” Christopherson says. “It’s all about facilitation. Kapost makes it possible for us to do the scale of email marketing we want to be doing.”
“Kapost makes it possible for us to do the scale of email marketing we want to be doing.”
– Kelly Christopherson | Marketing Automation Specialist
Half the Time Spent on Analytics and Tracking
9x the Lift in Email Production
93% On-Time Delivery Rate