Defining a Path Forward
Driving Progress and Change
You don’t need to navigate the complexities of content operations alone. Kapost’s facilitation experts bring stakeholders together to surface both strengths and challenges in how teams, processes, and technology are combined to deliver a cohesive customer experience.
Content Operations Maturity Assessment
Benchmark the current state of maturity in key areas of your marketing strategy, MarTech stack, and the planning, production, distribution, and analysis of content in your organization. Discover opportunities to improve or change how you manage the content that is vital to building trust and influence with your customers.
Content Operations Discovery and Planning
Take a deep dive into content pain points and obstacles, identify priority areas for improvement, and build a roadmap that will guide your organization toward greater maturity in the governance, orchestration, and execution of your content operation.
Sales and Marketing Alignment Workshop
Set a solid foundation for creating more impactful content and reducing content waste by streamlining processes, unifying taxonomy, and creating a feedback loop between sales and marketing teams.
MarTech Review and Rationalization
Identify opportunities for technology integration or consolidation with a technical review of your existing MarTech stack. We’ll not only uncover capability gaps and overlap in technology solutions, we’ll also surface opportunities to define and clarify the business processes that achieve your marketing goals and best support your content operation.
“The Kapost workshop discussion provided the most in-depth, richly productive, and thought-provoking content strategy conversations that I have had in my career.”
– Jessica Vose| Director of Content, Cylance