Marketing content is growing ever more competitive. Blogging has become incredibly sophisticated, with businesses using stunning visuals and beautifully simple copywriting to convey their messages.
Thankfully, there’s no need to shell out a small fortune on expensive software and outsourced content. With the help of these four content creation resources, your business can create its own range of diverse, stunning, and engaging content assets.
1. Title Capitalization
As a professional copywriter, I’m a little bit more pedantic about grammar than the average person. But even with the best intentions and a dog-eared copy of The Elements of Style and William Strunk’s 11 Principles of Composition by my side, I still make a ton of mistakes.
Title capitalization is something I get wrong over and over again. Despite my best efforts, I always end up annoying an eagle-eyed reader, or following a different set of rules than the last blog post I published used.
Thankfully, there’s a simple solution: Title Capitalization. When you’ve written a draft title, simply enter it into the site and marvel at the beauty of a consistent, grammatically sound headline.
Even if you’re writing for an audience that doesn’t particularly mind the odd grammatical quirk, Title Capitalization will help you present a consistent style across your website copy, blog posts, and guides.
Compelling content isn’t restricted to the written word. Last year saw infographics and other forms of visual content marketing explode in popularity, growing in B2B usage from 9% to 52%.
Unless you’re lucky enough to have access to a fully stocked department of design pros, you’re likely to struggle with regular visual content creation. It’s entirely possible to spend dozens of hours battling with Photoshop and Illustrator, only to end up with a finished product that looks like you’ve used MS Paint.
Canva recognized this problem, and has created a stunning library of free templates, guides, visual resources, and stock photos. With drag-and-drop functionality, it’s possible to create any kind of content asset in mere minutes, from unique blog post images to eBook covers.
Canva also includes premium photos and assets as well as a built-in photo editor, making it a one-stop shop for even high-end visual content creation. As an online and free-to-use platform, it’s also perfect for collaborating between departments, clients, and freelancers.
3. The Readability Test Tool
Simplicity is one of the hallmarks of incredible content. Your brand needs to convey its message with absolute clarity, to all demographics and subsets of its audience. This can be especially challenging in the jargon-heavy B2B sector.
Thankfully, there’s a quick and easy way to improve the readability of your content. The Readability Test Tool aggregates six of the most popular measures of readability. It analyzes content and benchmarks it for sentence and word length, average number of syllables, and usage of complex words to create a score like this:
This page has an average grade level of about 10. It should be easily understood by 15- to 16-year-olds.
When writing your content, periodically test your readability and aim for content that’s accessible to as many people as possible.
Data is a marketer’s best friend. It allows us to back up our marketing claims with real-world information and statistics, and improves our marketing analysis by revealing meaningful trends and changes.
Unfortunately, getting to grips with data can be a real struggle. Converting a mountain of Excel spreadsheets into engaging, exciting content is easier said than done—unless you know about Infogram.
Infogram is designed to offer a quick and easy way to visually present your data. It allows you to convert all manner of complex data into simple graphs, charts, and infographics. It can integrate with Excel, and can even harness real-time data to create interactive and responsive graphics. You can then embed these graphs virtually anywhere, from snappy blog posts to in-depth whitepapers.