The 415 Guide to Marketo Summit

5 minute read

Upland Admin


San Francisco. The 415. The City by the Bay. Birthplace of the Beat Generation. Hearth to the Hippies.

Home of Marketo Summit 2015.

Note: Please excuse the over-the-top adjectives I’m about to employ to describe San Francisco—I grew up there, still have a 415 area code on my phone, and am therefore biased.

If you’re a marketer heading to this golden, glorious city perched on the Pacific for Marketo Summit, you’re probably prepping for some serious marketing learning and mingling. And while you’re there, why not gather your colleagues, invite that client, or woo that prospect by exploring some of the spectacular places San Francisco has to offer?

And with that, I introduce you to the must-visit conference events, cafes, bars, and restaurants near or during Marketo Summit 2015. Map included for your roaming pleasure.

4 Must-Attend Conference Events

Check out these events and sessions during the Marketo Summit.

Marketing Nation Kick-Off Party

Where: Expo Hall

Who: All the cool kids

When: April 13, 5:30-7:30 p.m.

Why: It’s official—Marketo Summit has begun and it’s time to drink and mingle! Stop by Booth 614 (cough, cough) to chat with my favorite people at the event. We have candy. Also, you’re going to want to come to the kick-off to get a head start on your #RevenueHunt (see below).

Flawlessly Executing an Integrated Content Strategy

Where: 2014/2016

Who: Pat Oldenburg of Five 9 and Jesse Noyes of Kapost.

When: April 15 at 4:30pm

Why: It’s a beautiful thing when technology and strategy come together, and this session from Five9 and Kapost expands on how the relationship can drive some pretty impressive results. For a sneak peak at the topic, check out this blog post on how Five9 increased new business by 3x.


Where: Expo Hall

Who: A race against everyone; the 12 strongest shall prevail

When: Throughout the event

Why: Because it’s fun and competitive—just like marketers. When you get to Marketo Summit, you’ll find a map in your trade show bag. Can’t find it? Stop by the Kapost booth (614) and we’ll give you one. Next, prepare to hunt! Visit the 5 booths marked with an “X” on your map, then head to LeadMD for a key. If your key opens the treasure chest, pick one of 12 envelopes for your prize.

The Secret Sauce in Your Content Barbecue

Where: 2006/2008

Who: Ann Handley, MarketingProfs

When: April 14 at 4:30pm

Why: Because Ann Handley’s been one of the leading marketing voices for years, and her talk focuses on quality content creation—the key to fueling all those marketing channels. Also, #BarbecueMetaphors.

1 Must-Drink Coffee

Blue Bottle Coffee

Where: 66 Mint Plaza, San Francisco, CA 94103

Who: Meet your colleague or a partner for a pre-session coffee

When: Hop over on your way to Moscone in the morning (see the map for directions)

Why: Coffee has become a religion in San Francisco, and Blue Bottle is one of the most prominent houses of worship. Based in Oakland, Brooklyn, and LA, Blue Bottle is only sold “less than 48 hours out of the roaster,” so you won’t be able to get this coffee just anywhere. Take advantage while you’re close.

5 Must-Stop Spots for Provisions and Libations

Bourbon and Branch

Where: 501 Jones St, San Francisco, CA 94102

Who: Set up drinks with your favorite client, potential client, or a new marketing friend.

When: Head here after you’ve mingled at Monday’s Kick-Off Party

Why: This stylish speakeasy is the perfect spot for the cocktail connoisseur, or anyone interested in a unique and funky bar experience. You’re sure to have a memorable experience and a tasty drink—hopefully while building up those important business relationships.

Top of the Mark

Where: Top Floor of the InterContinental Mark Hopkins San Francisco, 999 California St, San Francisco, CA 94108

Who: If you’re new to San Francisco, or with someone new to the City by the Bay, check out Top of the Mark

When: Grab a drink before Monday’s kick-off party, while it’s still light out and the after-work crowd hasn’t arrived. It opens at 4:30 p.m., then head to the Expo Hall at 5:30 p.m.

Why: On a beautiful day, especially in the early evening, you’ll have to catch your breath after gazing at these stunning views. Get a good look at the San Francisco’s famed hills, the Bay, and some of the city’s well-known landmarks. You won’t regret the elevator ride.

Novela Bar

Where: 662 Mission St, San Francisco, CA 94105

Who: Your content friends. Trust me. We’re all nerds.

When: Hit up this spot before Tuesday’s Gala to get in the mood for celebration.

Why: “Serving cocktails with character, Novela pays homage to classic literary heroes in design and spirit.” Former English majors, book buffs, and word nerds…you’re home.


Where: Hotel Metropolis, 25 Mason St, San Francisco, CA 94102

Who: Taking a colleague or fellow marketer out to lunch? This soul food spot is relaxed, fun, and delicious.

When:  When you need to relax and refuel after sessions

Why: farmerbrown’s soul food, southern cooking will leave you full and happy. The food is on the heavier side, but the atmosphere is light and fun. A great spot to bring some friendly marketing folks.

Salt House

Where: 545 Mission St, San Francisco, CA 94105

Who: Perfect spot for wining and dining that prospect or client.

When: Great for both lunch and dinner. You can’t go wrong.

Why: This sleek, hip spot has a great menu with something for everyone. Fish, chicken, steak, salads—a diverse and gourmet offering make it a solid go-to.

See you in San Francisco! Keep this map in your back pocket, and don’t forget to stop by Booth 614. We have more great suggestions—and some pretty great software, too.

Oh. And candy. We also have candy. Happy Marketo Summit!

Reliable products. Real results.

Every day, thousands of companies rely on Upland to get their jobs done simply and effectively. See how brands are putting Upland to work.

View Success Stories