Build Trust with an Engagement Marketing Content Strategy
- How the empowered customer has changed the buyer’s journey
- What financial services companies need to consider in their content operation
- Ways to create success through efficiency, scalability, and distribution
Financial Services Marketing for Companies That Need Engaging Content
Financial services consistently ranks as the least-trusted industry globally—and they’ve turned to content for help. In fact, as of 2015, 76% of financial services professionals believe customer-centric content is the most effective way to regain trust.
A content-focused, engagement marketing strategy builds trust and drives action. But to create engaging content, marketers need to get organized internally and align marketing messages to buyer needs.
Get the eBook, Build Trust with an Engagement Marketing Content Strategy: Spotlight on Financial Services, to find out how to build trust, engage prospects and customers, and get your organization on board with content.